Archibiz
Service: Creative Co-Pilot (outsourced marketing direction, 6+ months and ongoing)
Output: Content strategy + execution, offer messaging, Instagram and LinkedIn
Performance at a glance:
+44.3% reach
+27.4% impressions
+62.5% tracked engagement
Ray Brown
Co-Founder, CEO & Chief Mentor
“Finding someone who is open and diligent is rare. Monika has been a pleasure to work with.”
Archibiz helps architecture practice owners build the business skills their training never covered. Co-Founder and CEO, Ray built the brand as an outside observer of the industry, not a practitioner speaking from the inside, and that distinction sits at the centre of everything Archibiz publishes.
Taiyo Creative came in as the senior marketing lens behind that voice: shaping the content strategy, sharpening the offer messaging, and running Instagram and LinkedIn so Ray and his coaching team could stay focused on the thing they do best (showing up for their clients and guiding them to great business outcomes).
THE CHALLENGE
Archibiz had a substantial body of expertise, but needed a more consistent way to communicate it.
The task was to turn its coaching material into audience-specific content, sharpen the offer language and give each piece a useful next step.
Ray wasn't looking for a vendor to hand a brief to. He was looking for someone he could trust to actually run it.
WHAT CHANGED
We built the content system around real practice-owner problems, then used performance feedback to refine the topics and hooks.
Messaging became more specific around winning work, client offers and choosing better-fit projects.
We also mapped how content could lead into free resources, the community and paid offers, so discovery had somewhere useful to go.
THE PROCESS
Coming on as a marketing partner. We stepped in as Archibiz's ongoing marketing arm rather than a one-off project. Instagram was the primary focus, and weekly strategy calls with Ray kept every decision tied to the business.
Building a real content engine. Instead of guessing what to post, we built the content calendar directly from ArchiBiz's own coaching material. Turning 85 mentor memos into a structured stream of content means every post carries real expertise.
Narrowing the message. Broad business-coaching language doesn't cut through with architects. We narrowed the content to the two problems practice owners actually lose sleep over: client offers and pipeline.
Building for saves and shares, not just views. Architects won't comment publicly on business vulnerability in a small industry. So the content was built for saves, shares and DMs, with 20+ reel scripts and designed carouselsusing comment-trigger automations that take people from social media straight into the free community or to download a lead magnet.
Extending the system. The same rhythm carries across LinkedIn and Archibiz's Skool community, including Ray's personal LinkedIn. Content is tested and repurposed based on what performs.
Six months and counting. The relationship has run for six-plus months of continuous support.
THE IMPACT
In six months, Archibiz went from disconnected marketing efforts to one consistent strategy running across every channel, and the numbers moved with it. Reach grew 44.3%, impressions 27.4% and tracked engagement 62.5% compared with [the previous six months].
The funnel is now mapped and intentional, with a clear path from free community to paid offers instead of disparate entry points. The offer language has narrowed from broad to specific, speaking directly to the client offer and pipeline problems architects actually have.
Ray isn't just seeing content go out anymore. He's seeing a brand come back.
"We have re-established our brand on Instagram. Marketing feels more 'in control'."
Asked if he'd recommend Taiyo, Ray didn't hedge.
"Definitely. Monika is conscientious and delivers what she promises."