Good business deserves
better marketing
And a brand that actually does it justice
Hi, I’m Mon
Strategist. Creative. Founder of Taiyo.
Professional asker of “but why are we actually doing this?”
I've never been particularly interested in marketing for marketing's sake.
More content, another channel, a prettier logo.
A campaign because “we should probably be doing something.”
None of those things are inherently useful unless they're solving the right problem.
I'm much more interested in getting underneath the business first.
What are you trying to achieve?
Who actually needs to care?
What's getting in the way?
What are we trying to say?
And what should we actually do about it?
That's the thinking Taiyo was built around.
Somewhere between a consultancy and a creative studio
And very deliberately so.
Traditional consultancies are great at the big-picture thinking — but can leave you with a strategy deck and a very long to-do list.
Creative agencies can make brilliant work — but they're often brought in after someone else has already decided what needs to be made.
I like being involved in both.
Getting close enough to the business to understand the problem.
Working out the strategy.
Finding the idea.
Shaping the message.
And then actually seeing it through.
Sometimes that means I'm doing the work myself.
Sometimes I'm working alongside your existing team.
Sometimes I bring trusted creatives and specialists into Taiyo to build the right team around the job.
The solution changes. The thinking stays close.
I don’t want to be your order-taker
And you probably shouldn't want that either.
If you come to me asking for twelve Instagram Reels, there's a decent chance I'm going to ask why.
If you think you need a rebrand, I want to know what's changed in the business.
If a campaign isn't working, I'm more interested in finding out why than blindly making another version of it.
And if I don't think something is where you should be spending your money?
I'll tell you.
Because the job isn't to sell you as many marketing deliverables as possible.
It's to help you make better decisions about your brand + marketing — and create really good work off the back of them.
Small studio. Right people.
Taiyo is intentionally lean.
You work directly with me on the strategy, positioning, marketing direction and key creative decisions rather than being sold by a senior person and handed over to someone else once the invoice is paid.
When the work needs more hands or specialist expertise, I build the right team around it.
Designers. Developers. Copywriters. Content creators. Photographers. Paid specialists. Other clever people who are very good at their particular thing.
That means Taiyo can stay close, senior and nimble — while still having the capability to take on bigger brand + marketing problems.
No bloated agency structure. No mystery team.
Just the right people for the work.
We’re good at seeing the whole picture.
Brand doesn't live separately from marketing.
Marketing doesn't live separately from the business.
And your customer definitely doesn't experience any of it in neat little departmental boxes.
They experience you.
What you look like.
What you say.
What you stand for.
The campaign they saw.
The Instagram post they ignored.
The website they landed on.
The email that convinced them.
The sales conversation that followed.
So whether we're working on a rebrand, a social strategy or sitting alongside you as your ongoing Creative Co-Pilot, we're always looking at how the pieces connect.
Because fixing one isolated thing isn't particularly useful if the problem is somewhere else.
Big picture thinking.
Actual get shit done energy.
Big picture thinking. Actual get shit done energy.
That's probably the simplest way to explain how I work.
I love the strategy, but I also love making things.
I can spend the morning pulling apart your brand positioning and the afternoon obsessing over the creative that brings it to life. And I think businesses deserve both.
Good thinking without execution doesn't go very far. Good execution without thinking is just expensive activity.
Taiyo brings the two together.
Need to bring an established brand up to where the business is now?
Need to stop guessing what your social should actually be doing?
How we can work together
Need someone senior looking across your marketing on an ongoing basis?
Need my brain on one specific problem?
And if you already know exactly what needs to happen and simply need good people to execute it, we take on select standalone and ongoing marketing work too.
We can’t wait to meet you!
Wanna work with us? Reach out with your details, and we'll get back to you A$AP Rocky!