Your senior brand + marketing partner.Without a full-time salary.
Strategy, creative direction and execution shaped around what your business actually needs.
You've got a good business.
Marketing matters.
But you're at the awkward stage where you need more senior capability around it without necessarily needing to hire a Head of Marketing, strategist, creative director, content person, designer and every other specialist internally.
Creative Co-Pilot gives you the senior marketing brain, with the flexibility to bring the hands too.
Maybe this sounds familiar?
Marketing happens. But it's reactive.
You, the Founder, still holds most of the knowledge.
You’re doing it all yourself.
Or maybe there are people doing different bits, but nobody is really looking across the whole thing.
And you sit there in existential crisis mode multiple times a week trying to work out:
What should we actually be doing?
That's the problem Co-Pilot solves.
You don’t necessarily need more marketing. You need someone senior thinking about it
Someone who understands what the business is trying to achieve.
Who can look across brand, marketing, customer and commercial priorities rather than treating every channel as a separate universe.
Who can tell you:
Here's what I'd prioritise.
Here's what I wouldn't bother with.
Here's the campaign I'd run.
Here's where I think we're losing people.
Here's what needs to happen next.
And then help turn those decisions into actual work.
Not quite consultant.
Not quite agency.
A consultant can tell you what to do. An agency can execute the brief you give them.
Co-Pilot does both.
We help shape the brief in the first place, then we work out the smartest way to execute it.
Sometimes that's your team. Sometimes it's Taiyo. Sometimes we bring in specialists.
Usually it's some combination of the three.
Every Co-Pilot relationship is built around five things:
01/ Direction
We understand the business goals and translate them into clear brand + marketing priorities.
Not:
"We need more Reels."
More:
"We need to generate more qualified enquiries from this customer group. Here's how marketing is going to support that."
02/ Planning
We turn those priorities into an actual roadmap.
Campaigns.
Channels.
Messaging.
Content.
Creative.
Timing.
Responsibilities.
Measurement.
Everyone knows what we're doing and why.
03/ Creative thinkigng
We understand the business goals and translate them into clear brand + marketing priorities.
Not:
"We need more Reels."
More:
"We need to generate more qualified enquiries from this customer group. Here's how marketing is going to support that."
04/ Delivery
We decide who is best placed to make each thing happen.
If you've already got good people, we'll work with them.
If Taiyo needs to execute, we'll scope it.
If we need specialist expertise, we'll bring it in.
You don't pay us to manufacture work for ourselves.
We build the right delivery setup around the strategy.
05/ Performance
We look at what happened.
Not just whether we posted enough.
What generated enquiries?
What converted?
What did customers respond to?
Where are we losing people?
What should we do more of?
What should we stop doing?
Then those learnings shape what happens next.
How it works
FIRST: CO-PILOT FOUNDATION
Before we start making things, we need to understand the thing we're marketing.
We get under the hood of:
Your business
Commercial priorities
Customers
Offers
Positioning
Brand
Current marketing
Channels
Customer journey
Previous performance
Existing team + suppliers
Then we hold a strategic workshop and build your initial 90-day marketing roadmap
You'll know:
What we're prioritising
What we're doing
Why we're doing it
Who's responsible
How we'll judge whether it's working
Foundation is scoped separately based on business complexity.
THEN: THE MONTHLY RHYTHM
PLAN
We meet monthly to review what's happening in the business, what we've learned and what needs to happen next.
BUILD
Strategy, campaigns, messaging, briefs and creative direction are developed.
EXECUTE
Taiyo, your team and/or specialist partners deliver the agreed work.
LEARN
We review performance and use it to inform the next decisions.
And every quarter, we zoom back out and reset the bigger 90-day picture.
Marketing keeps moving without becoming random activity for activity's sake.
Three ways to use Co-Pilot
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From $1,950 + GST/month
For businesses with internal or external people capable of execution, but no senior brand + marketing person setting the direction.
INCLUDED:Monthly 90-minute strategy + planning session
We review the business, marketing performance, upcoming priorities and decide what deserves attention next.
90-day marketing roadmap
A living plan connecting business priorities to marketing activity.
Quarterly strategic reset
Every three months we zoom back out and reset the bigger picture.
Campaign + marketing advice
Strategic input around launches, offers, campaigns, channels and opportunities.
Brand + messaging guidance
An experienced lens on positioning, messaging and how the business is showing up.
Creative direction
Light review and strategic feedback on important marketing work produced by your team.
Performance lens
Reviewing meaningful performance and recommending what changes next.
Async strategic support
Access for the brand + marketing questions that inevitably appear between meetings, within agreed response times.
YOU/YOUR TEAM HANDLE
Content creation
Design
Copywriting
Scheduling
Email builds
Advertising management
Website updates
Routine marketing productionWe help decide what needs doing. Your people make it happen.
-
From $3,000 + GST/month
You need someone in it with you.For businesses that need more than monthly consulting but don't necessarily need Taiyo executing the entire marketing function.
Taiyo becomes an active senior member of your marketing setup.
EVERYTHING IN STRATEGIC, PLUS:
Fortnightly strategic touchpoints
More regular involvement as campaigns and priorities move.
Campaign development
We don't simply recommend that you run a campaign. We help develop the strategy, concept, message and direction behind it.
Hands-on strategic work
Depending on the priorities, that might mean developing key messaging, restructuring an offer, writing a campaign brief, shaping a launch or mapping a customer journey.
Creative oversight
We work more closely with the people producing the work and help improve it before it goes live.
Team + supplier collaboration
We can brief and work alongside your internal marketing people and external creative suppliers.
More access between meetings
Because we're more involved in the day-to-day marketing decisions.
Your team still handles most routine production.
But we're in the work with you — not simply advising from the sidelines.
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From $5,500 + GST/month
For businesses that want Taiyo to provide senior brand + marketing leadership and own agreed areas of execution.
You get the strategic partnership, and then we build the right Taiyo delivery team around what the plan actually requires.
EVERYTHING IN PARTNER, PLUS:
An agreed monthly execution scope.
Depending on the business, Taiyo might own:
Social strategy + management
Email marketing
Campaign creative + delivery
Paid social
Content production
Graphic design
Launch execution
Website creative + updates
Other agreed marketing activitySome work may be delivered personally by Monika.
Some may be delivered by specialist creatives working through Taiyo.
Some may remain with your existing team.
Your proposal clearly defines who owns what before we start.
Because nobody needs another marketing relationship where everyone assumed somebody else was doing it.
PRICING
Embedded partnerships start from $5,000 + GST/month and scale depending on the amount and type of execution required.
Larger production, shoots, websites, brand projects and significant campaign requirements may be quoted separately.
No.
Social can absolutely form part of a Co-Pilot relationship.
But Co-Pilot isn't built around social.
We're looking across the wider brand + marketing picture and deciding what deserves attention.
If you already know exactly what you need and that thing is:
“Please run our Instagram properly.”
You probably don't need Co-Pilot.
You need our Social Management service, starting from $1,500 + GST/month.
Wait, isn’t this just social media management?
Co-Pilot in action
Archibiz
From founder-led marketing decisions to an ongoing senior marketing partnership.
If you’ve outgrown DIY marketing and aren’t ready for a full-time hire, Creative Co-Pilot gives you senior-level leadership without the overhead.
We start with strategy, then we build properly.
Book a discovery call to see if this partnership is the right fit for your business.