Better marketing.
Fewer decisions on your plate.
CREATIVE CO-PILOT · ONGOING BRAND + MARKETING SUPPORT
A senior brand + marketing partner to turn your business goals into a clear plan, guide the people doing the work and deliver the right level of hands-on support.
You’ve built a good business. Now you want marketing that helps the right people find you, understand your value and take the next step.
Creative Co-Pilot helps you work out where to focus, what needs to happen and who will make it happen. So you can spend less time piecing your marketing together and more time running the business.
You can have people doing the marketing and still be carrying the whole thing.
You’re the one coming up with ideas, approving the work, answering questions and deciding what to try next.
The content goes out. The invoices come in. But you’re still wondering:
Are we reaching the people we actually want as clients?
Does our brand make the value of our work obvious?
Is there a clear path from finding us to enquiring?
Are we spending time and money on the right things?
When those questions stay unanswered, it’s easy to keep paying for activity without knowing whether it’s moving the business forward.
Co-Pilot gives you an experienced person to work through those decisions with you, set priorities and help turn them into useful work.
Here’s what becomes easier:
Deciding where to spend your time and budget
You get a clear marketing roadmap tied to your business goals. You’ll know what deserves attention now, what can wait and what you’re working towards.
The value: More deliberate spending and fewer projects started because someone had an idea.
Helping the right people understand why they’d choose you
We look at your positioning, offers and messaging, then guide improvements to how your business shows up and how people move towards an enquiry.
The value: Clearer reasons to choose you, with fewer gaps between interest and the next step.
Getting better work from your team and suppliers
Your people get direction, feedback and, at the right partnership level, developed concepts and briefs to work from.
The value: Less back-and-forth, fewer disconnected pieces and work that supports the same priorities.
Knowing what to keep, change or stop
We review performance against the goals we’ve agreed and use what we learn to plan the next move.
The value: Decisions based on evidence, with more clarity about what your marketing is contributing.
Real business.
Real shift.
Archibiz: clearer messaging, connected marketing and more control.
Archibiz helps architecture practice owners build stronger businesses. It had the expertise, but needed a consistent way to turn that knowledge into marketing.
Taiyo shaped the content strategy, sharpened the offer messaging and managed Instagram and LinkedIn. The work connected its content and pathways from free community to paid offers, giving the business a clearer marketing approach.
For co-founder Ray, the difference was feeling more in control of the marketing.
“Monika is conscientious and delivers what she promises. Now our marketing feels more ‘in control’.”
Ray Brown · Co-Founder & Chief Mentor, Archibiz
The right support for where your business is at.
Whether you have people who can execute or need us to take more off your plate, there are three ways to work together.
01/ Strategic Co-Pilot
Your people do the work. We give them clear direction.
For businesses with an internal team or freelancers who need an experienced marketing partner to set priorities and guide decisions.
You get a monthly strategy session, a 90-day marketing roadmap, brand and campaign advice, light creative review and strategic support between sessions.
A clear plan for you/your team and someone experienced to help you decide what deserves your time and budget.
We develop the ideas and help your people bring them to life.
For businesses that need a senior partner more closely involved in their marketing.
You get everything in Strategic, plus fortnightly touchpoints, campaign development, hands-on messaging and briefs, closer creative review and collaboration with your team and suppliers.
Less briefing and coordination sitting with you, with stronger thinking behind the work going out.
Your people still handle most routine production.
02/ Co-Pilot Partner
03/ Embedded Co-Pilot
We lead the strategy and deliver the agreed work.
For businesses that need senior marketing direction and the people to make it happen.
You get everything in Partner, plus an agreed monthly delivery scope handled through Taiyo. That could include social, email, campaign creative, content, design or website updates, depending on your priorities.
Direction and delivery connected in one partnership, with clear ownership and less day-to-day work for you to organise.
See the options and investment.
Download the Co-Pilot price guide for pricing, inclusions and a closer look at each partnership.
A clear plan from month one.
First, we get clear on your business.
Your first month focuses on understanding your goals, customers, offers and current marketing—what’s working, where people are getting stuck and what deserves attention next.
Through a strategy workshop, we turn that insight into your initial 90-day marketing roadmap.
You’ll know what we’re prioritising, why it matters, who’s responsible and how we’ll measure progress.
Strategy and setup are included in your monthly investment. We agree any essential first-month delivery upfront, so you know what to expect while we build the plan.
Then, we put the plan to work.
From month two, we develop and deliver the agreed priorities at your chosen level of support—guiding your team, working alongside them or handling defined areas of execution through Taiyo.
We review progress each month and reset the roadmap each quarter, keeping your marketing focused as the business evolves.
Every Co-Pilot relationship is built around five things:
01/ Direction
We understand the business goals and translate them into clear brand + marketing priorities.
Not:
"We need more Reels."
More:
"We need to generate more qualified enquiries from this customer group. Here's how marketing is going to support that."
02/ Planning
We turn those priorities into an actual roadmap.
Campaigns.
Channels.
Messaging.
Content.
Creative.
Timing.
Responsibilities.
Measurement.
Everyone knows what we're doing and why.
03/ Creative thinking
We understand the business goals and translate them into clear brand + marketing priorities.
Not:
"We need more Reels."
More:
"We need to generate more qualified enquiries from this customer group. Here's how marketing is going to support that."
04/ Delivery
We decide who is best placed to make each thing happen.
If you've already got good people, we'll work with them.
If Taiyo needs to execute, we'll scope it.
If we need specialist expertise, we'll bring it in.
You don't pay us to manufacture work for ourselves.
We build the right delivery setup around the strategy.
05/ Performance
We look at what happened.
Not just whether we posted enough.
What generated enquiries?
What converted?
What did customers respond to?
Where are we losing people?
What should we do more of?
What should we stop doing?
Then those learnings shape what happens next.
-
Yes. Strategic and Partner are designed to work alongside people who can execute. We agree responsibilities upfront, so everyone knows what they’re contributing.
-
Strategic covers advice and direction. Partner adds hands-on strategic work such as campaign concepts, messaging and briefs.
Ongoing content production, design, scheduling and other execution are included when they’re specifically part of your Embedded scope or a separately agreed project.
-
Yes, Co-Pilot gives you ongoing access to senior brand + marketing support without hiring a full-time person. The level of involvement ranges from strategic advice to closer collaboration and agreed delivery.
A few useful answers
-
We agree goals and relevant measures at the start. Depending on the priorities, these might include qualified enquiries, campaign response, conversion through a customer journey or clearer team delivery.
We review progress and use it to guide the next decisions.
-
If your main priority is someone to create and publish social content, our Social Management service may be a better fit.
Co-Pilot is for businesses that need ongoing direction across the wider brand + marketing picture.
-
We’ll review your business, goals and current setup. If there’s a good fit, we’ll arrange a discovery call to talk through the support you need.
You’ll then receive a proposal outlining Foundation, your ongoing partnership and the investment.
Wait, isn’t this just social media management?
No.
Social media can absolutely form part of a Co-Pilot relationship.
But Co-Pilot isn't built around just social.
We're looking across the wider brand + marketing picture and deciding what deserves attention.
If you already know exactly what you need and that thing is:
“Please run our Instagram properly.”
You probably don't need Co-Pilot.
You need our Social Management service, starting from $1,500 + GST/month.
Let’s give your marketing a clear plan and the right support.
Tell us what you’re working towards, what’s getting stuck and who’s currently doing the marketing.
We’ll help you work out the next step.
A short enquiry is all you need to start. You don’t need a finished brief or a package picked out.