Your marketing partner, without the full-time salary.
If you’re looking for a fractional marketing manager in Australia who can bring clarity, strategy, and execution into your business, you’re in the right place.
You don’t need another freelancer.
You need someone who can see the whole picture, make smart decisions, and move your marketing forward.
That’s where I step in.
Ok, so… you’ve outgrown DIY
Most growing businesses hit the same wall.
You’ve built momentum and you’re generating revenue.
But your marketing feels reactive, inconsistent, or scattered.
You’re:
Posting on social media without a clear strategy
Launching without proper planning
Unsure what’s actually driving leads (or you have minimal leads)
Making decisions based on guesswork
At this stage, you don’t need “more content”.
You need a strategic marketing consultant embedded in your business.
What Is a Fractional Marketing Manager?
A fractional marketing manager (or fractional CMO) provides senior-level marketing leadership on a part-time basis.
Instead of hiring in-house, you gain:
Strategic direction
Campaign planning
Offer positioning
Funnel optimisation
Messaging clarity
Performance oversight
Without the full-time salary commitment. The Creative Co-Pilot service gives small to medium businesses access to senior marketing expertise, flexibly and efficiently.
How the Creative Co-Pilot Works
Phase 1: Marketing Audit & Strategy
Every engagement begins with a comprehensive marketing audit and strategic roadmap.
This includes:
Brand positioning review
Messaging & voice audit
Offer clarity assessment
Funnel and website evaluation
Competitor landscape analysis
Channel performance review
90-day strategic marketing plan
You walk away with:
✔ Clear positioning
✔ Defined marketing priorities
✔ Revenue-aligned strategy
✔ Structured growth roadmap
This ensures your ongoing support is focused, not reactive.
Phase 2: Ongoing Fractional Marketing Support
Once strategy is established, I step in as your outsourced marketing manager on a monthly retainer.
Support is customised to your business needs and may include:
Campaign strategy & execution
Paid ads direction (Meta strategy & oversight)
Content & messaging refinement
Email marketing strategy
Website messaging improvements
Offer optimisation
Launch planning
Reporting & performance analysis
Instead of fixed deliverables, you receive tailored marketing leadership that adapts as your business grows.
Investment
Ongoing Retainer:
Flexible monthly investment based on scope and hours required.
NB: I only take on a limited number of Co-Pilot clients at one time to ensure depth and quality.
Who This Is For
This service is designed for:
Established small to medium businesses
Founders generating consistent revenue
Brands that have outgrown DIY marketing
Teams needing senior-level direction
Businesses not ready for a full-time hire
It is not suitable for:
Businesses looking only for social media posting
Companies unwilling to invest in strategy
I work best with founders serious about long-term growth.
What Results Should You Expect?
Aligned marketing should:
Increase lead quality
Improve conversion rates
Strengthen brand positioning
Support consistent revenue growth
Create clarity across all marketing channels
This is not about “looking busy”.
It’s about building a marketing engine that supports where your business is going - not where it started.
Ready for strategic marketing support?
Ready for strategic marketing support?
If you’ve outgrown DIY marketing and aren’t ready for a full-time hire, Creative Co-Pilot gives you senior-level leadership without the overhead.
We start with strategy, then we build properly.
Book a discovery call to see if this partnership is the right fit for your business.