case studyTitle Consulting
Boutique retained executive search in the Australian property sector
Service: Social Sorted (LinkedIn)
Timeline: 1 week
Delivered: 90-day LinkedIn audit · 5 client personas + 1 candidate persona · 4 core content pillars · 30-day content calendar + framework · AI content workflow
"Mon was personable, asked good questions and her approach was honest and direct without being judgemental or patronising. She met me where I was at."
— Debbie, Founder of Title Consulting
The challenge
Debbie was posting on LinkedIn regularly, but without the structure to back it up. Her customer personas were partly built. Her content pillars existed in pieces. There was no calendar holding it together, just a stream of posts with no system underneath them.
It was taking up more headspace than it should have, for a founder whose time is already stretched thin running a boutique executive search firm.
"It was like I had a messy jigsaw with some parts complete and some parts missing or not put together."
Debbie met Mon at an event and the fit was immediate. What made her want to work together wasn't a pitch, it was the way Mon showed up.
"She was personable, asked good questions and her approach was honest and direct without being judgemental or patronising. She met me where I was at."
The process
Reading the data. We started with 90 days of Debbie's LinkedIn analytics: which pillars performed, which days drove engagement, and who was actually seeing her posts.
Finishing the personas. The half-built personas became five client personas, from New CEO and Scaling Founder through to Non-Property Corporate, plus a candidate persona for the other side of every search.
Cutting seven pillars to four. Seven pillars is too many for a solo account posting three times a week. Any pillar that only gets one post a month never builds recognition. We kept four, plus one occasional pillar.
Putting it into a rhythm. A 30-day calendar now rotates every key persona on purpose, and Debbie's existing habit of turning transcripts into posts with AI was written into a repeatable content workflow her assistant can run.
The result
What changed on day one: one plan, one place, and no more weekly guessing about what to post or who it's for.
The project has only just wrapped. However, what's already changed is how Debbie is operating.
"I now have everything I need in one place, which will enable me to leverage the benefits of AI tools better. I have a clear plan and I no longer need to lose headspace to questioning what I should be posting next and who I should be targeting."
The structure is also built to extend beyond Debbie herself.
"I have a structure in place that is going to enable my assistant to support me more easily."
Asked if she'd recommend Taiyo to someone in a similar position, Debbie didn't hesitate.
"It is reassuring to have a clear plan in place. The puzzle is beautiful to look at!"
"Mon is a delight and pleasure to work with. You'll have fun along the way."
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