Social, Sorted
Stop posting just to say you posted.
A complete social media audit + strategy for businesses and creators that are showing up online, but aren't entirely sure what's working, what to say or where their content is actually leading.
You don't have a social media plan. You have a few content ideas and hope.
You're posting.,, Maybe fairly consistently.
You've tried Reels, trial Reels, carousels. educational posts, behind the scenes, trending audio, and how could we forget the occasional “shit, haven't posted in a while, better get SOMETHING up” panic post.
But if I asked you:
What's working?
What are you trying to become known for?
Which content is actually moving people closer to buying?
What should you be doing more of — and what should you stop wasting time on?
…it gets a little fuzzy.
They’re not the same thing.
That's where Social, Sorted comes in.
I'll take a proper look under the hood of your social media (your actual data), work out what's helping, what's hurting and what's missing — then build you a clear strategy for what to do next.
No more throwing content at the algorithm and hoping something sticks.
What we’ll sort out
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Before we decide what you should be posting, we need to understand what's already happening.
I'll audit your current social presence, including:
Profile + platform optimisation
Current content performance
Content formats + themes
Messaging + positioning
Visual consistency
Engagement + audience signals
Calls to action + conversion pathways
What's working, what's not + where the opportunities are
You won't just get a list of things you're doing “wrong”.
You'll understand why they matter and what to do instead.
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Good content gets significantly easier when you know who needs to care.
We'll clarify:
Your priority audience
What they're actually trying to solve
What matters to them when choosing a business like yours
Their pain points, motivations + buying triggers
The language your content should be speaking to
Because “women aged 25–45 who value quality” is not a content strategy.
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No more staring at a blank content calendar wondering what the hell to post.
I'll develop your core:
Content pillars
Messaging themes
Brand POV
Content angles
Topics + recurring series
Promotional messaging
CTA strategy
So your content starts reinforcing what you actually want your business to be known for.
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This isn't about giving you 30 random post ideas.
You'll get a social strategy you can continue using after the project ends.
We'll map out:
Your platform priorities
Recommended content mix
Formats to focus on
Posting rhythm
Engagement approach
Growth opportunities
Lead generation + conversion pathways
How social fits into the rest of your marketing
So instead of asking:
“What should we post today?”
you have a framework for deciding.
Social, Sorted focuses on one primary social channel so I can go deep — into your actual data, audience, content performance, messaging and opportunities — rather than giving you surface-level recommendations across every platform you're on.
Your business can absolutely be active across multiple channels. I'll still ask about your wider marketing presence so I understand the full picture.
But your Social, Sorted audit, strategy + 30-day content plan will be built specifically for the one social channel.
Need another channel included? Easy. We can add it to the scope during your kick-off.
And yes, I’ll give you the content plan too
Because strategy without execution guidance isn't particularly helpful.
You'll walk away with a 30-day content plan built around the strategy, including:
Post concepts
Recommended formats
Content angles
Hook direction
CTA recommendations
Promotional opportunities
So you can actually put the strategy into action straight away.
Here’s what changes when your social is actually sorted.
You finally understand what your social media is doing for your business. Not in a vague “I should post more” way — in an “I know who I’m talking to, what to say and why I’m saying it” way.
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You know what you’re doing.
You open Instagram already knowing what you're posting and why. Your content is planned around your business, your audience and your goals — not what you competitor is doing or whatever you can think of five minutes before you post.
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You stop second-guessing.
No more reverse-engineering what everyone else is doing or wondering if you should jump on every new trend. You know what you want to be known for, what your audience needs to hear and how to turn that into content that actually sounds like you.
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Your content has a job.
You're not posting just to stay “active”. Every piece of content has a purpose — building awareness, starting conversations, nurturing potential clients or moving the right people closer to working with you.
Choose your channels
Social, Sorted starts with one social channel — whichever platform matters most to your business.
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$2,200 + GST
One primary social channel
7–10 business day turnaroundA complete, data-led social media audit + strategy for the channel that matters most to your business.
Instagram, LinkedIn, TikTok, Facebook — you choose the channel, I'll get properly under the hood of it.
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Additional channels can be added to your project after booking. We'll confirm what's actually worth including during your kick-off call before any additional work begins.
You're a good fit if your business is established, but your social media isn't.
You've been at this for a while. You're good at what you do, and your clients would back you up on that. But your social media is scattered and inconsistent. Maybe it’s not quite landing, not attracting the right people.
What you haven't had is someone actually sit down with your business, look at the data, and tell you exactly what to do. Not generic advice. Not "post more consistently." A real plan built specifically for you.
That's this.
Not the right fit if: You want someone to run your social media for you, or you're just starting out with no presence yet.
Social, Sorted gives you the plan - you execute it. If you want ongoing support after, the Creative Co-Pilot retainer is the next step.
Social, Sorted. Social, Sorted.
Social, Sorted. Social, Sorted.
Not just a content plan.
A complete social media system for you - built once, used forever.
Built for your business, yours to keep.
Here's exactly what's included:
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An honest look at what's actually happening on your channels — drawn from your actual analytics, not guesswork or gut feel. What's working, what isn't, and what to stop doing immediately.
Most people have never had this conversation. It's uncomfortable and incredibly useful.
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The basics that make a real difference — bio, highlights, profile setup, first impressions.
The stuff that's been quietly working against you that takes an hour to fix.
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A clear, specific picture of exactly who you're talking to — written so you can refer back to it every single time you sit down to create content.
Not a vague demographic. A real person, described in a way that makes content decisions obvious.
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The 3–5 core topics your content should revolve around, with real examples of what each one looks like in practice.
This is the framework you work from indefinitely — not just for 30 days.
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Which platforms to actually show up on, which ones to deprioritise, and how often to post on each.
Sometimes the most valuable thing is knowing where to stop wasting your time.
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Reusable templates you can follow every time you sit down to write a caption — so "I don't know what to say" stops being a reason you don't post. These don't expire. You'll use them for years.
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Specific post ideas mapped out and ready to go — so you can hit the ground running the moment we finish. The jumpstart, not the whole race.
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I take you through all of it together — the audit, the strategy, the frameworks, the calendar. I explain the thinking behind everything so you leave actually understanding your social media, not just holding a document you're not sure what to do with.
All of this for $2,200
Okay, so here’s how it works.
Less than one hour from you. One week from me.
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Book your project
Choose your 30-minute kick-off, pay your deposit and you're in. I'll send you a short pre-project form and a secure link to connect your social account before we meet.
Before the call: After you book your project + pay your deposit, you'll fill out a short onboarding form + receive a link to connect your social account. Projects are not booked in our calendar until deposit is paid.
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We kick things off
Your 30-minute call is day one of your project. We'll talk through your business, what you want social to actually do for you and anything I need to know before I dive in.
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I do my thang
Then you leave it with me. I'll dig into your actual data, audit what's working (and what's not), and build your complete strategy, messaging direction, content system and 30-day plan.
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Congrats! Your socials got sorted
Within 7–10 business days, your complete strategy lands in your inbox, along with a recorded walkthrough from me talking you through what I found, my recommendations and where I'd focus first.
So you don't just get the strategy, you know exactly what to do with it.
Let's get your socials, sorted.
Let's get your socials, sorted.
One channel. One 30-minute call. I do the rest.