The Marketing Edit

You probably don't need more marketing ideas. You need to know which ones are actually worth doing

A live, small-group strategy session for founder-led businesses ready to cut the noise, choose their priorities and make their marketing make sense for the next 90 days.

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THURSDAY 2 NOVEMBER · 75 MINUTES · LIVE ON ZOOM · MAX. 10 BUSINESSES · $249 + GST

If anything, you're doing quite a lot of it.

You're posting on Instagram.

Thinking you should probably use LinkedIn more.

Trying to send emails.

Wondering whether you need ads.

Updating the website.

Saving content ideas.

Thinking about SEO.

Considering another lead magnet.

Maybe you've got freelancers helping with bits and pieces too.

There's no shortage of things you could be doing.

The harder question is:

What actually deserves your attention right now?

Because doing more marketing isn't automatically going to grow the business.

Sometimes you need to stop adding and start editing.

Your marketing isn't non-existent.

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That's what we're doing inside The Marketing Edit

This isn't a webinar where I give you another 47 marketing ideas to add to your list.

It's a 75-minute live working session where we'll take a proper look at what your business needs from its marketing over the next 90 days.

We'll work through my: KEEP / KILL / FIX / FOCUS framework

KEEP

What's already working?

The channels, offers, messages, content and lead sources worth using harder instead of constantly chasing something new.

KILL

What's taking up time without earning its place?

The marketing you're doing because you think you should — rather than because it's actually helping the business.

What's really getting in the way?

Sometimes you don't have a content problem.

You have a positioning problem.

Or an offer problem.

Or a website problem.

Or a "nobody knows what they're meant to do next" problem.

Posting another Reel isn't going to fix that.

FOCUS

FIX

What gets the next 90 days?

We'll narrow it down to the priorities that actually deserve your time, money and attention.

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You'll leave knowing:

What you're trying to achieve.

What you're actually trying to sell.

Who needs to care.

Which channels deserve your attention.

What your content needs to be doing.

What's currently getting in the way.

What you're focusing on for the next 90 days.

Basically:

Less "Should I also be doing this?"

More "This is the plan."

And you'll have an actual plan to use afterwards.

Turn everything we've decided into one clear page covering your goal, offer, audience, message, channels, content and CTA.
A simple framework to use every time another "Should we be doing this?" idea lands on your desk.
Practical guidance covering your brand presence, bio, profile links, pinned posts, content ideas and hooks.
You'll also complete a short diagnostic before the session so you arrive ready to actually work on your business.

You run a founder-led business and you're already doing some marketing but it feels more reactive than strategic.

You have plenty of ideas but struggle to work out what should come first.

Your content is happening, but you're not sure how it connects to the bigger business goal.

You're marketing multiple offers and everything is starting to blur together.

You've accumulated channels, freelancers, tactics or tools without anyone really owning the bigger picture.

You're short on time and don't want another giant marketing plan you'll never execute.

And importantly:

you want someone to give you a straight answer.

This is probably for you if...

This is probably NOT for you if...

You're looking for the perfect number of times to post every week.

You want an Instagram algorithm hack.

You want 100 generic content prompts.

You want someone to tell you that every marketing idea you've had is brilliant.

Or you're looking for a completely bespoke marketing strategy built for you during a $249 group session.

There are other Taiyo services for that.

This session is about helping you make better decisions about where your marketing goes next.

Why a group session?

Because you'd be surprised how often founder-led businesses are dealing with different versions of the exact same problem.

I'll be workshopping a small number of businesses live during the session, and you'll learn just as much from hearing me pull apart someone else's marketing as you will from thinking through your own.

Sometimes it's much easier to spot the nonsense when it's happening in someone else's business.

And then realise you're doing exactly the same thing.

Rude. But useful.

That's also why I'm keeping the room to a maximum of 10 businesses.

I want this to be a working session.

Not a webinar with 150 muted squares.

Hi, I’m Monika

I'm the founder of Taiyo Creative, a Melbourne brand + marketing studio working with founder-led businesses that have reached that awkward stage where the business has grown... but the marketing hasn't quite grown with it.

My role usually sits somewhere between strategist, creative partner and external marketing lead.

Businesses come to me when they're doing things marketing-wise but need someone to look at the bigger picture and say:

Keep that.

Stop doing that.

This is actually the problem.

And here's where I'd put your attention next.

The Marketing Edit is essentially that thinking, just in a small-group format.

Let’s tackle some FAQs

No.
Social content will probably come into the conversation because it's part of most businesses' marketing, but we're looking at the bigger picture — goals, offers, audience, channels, messaging, conversion and where your effort should actually go.
No.
If anything, feeling like you don't really have one is probably why you're here.
Yes, but this is not ten private consulting sessions squeezed into 75 minutes.
You'll work through and apply the framework to your own business throughout the workshop and I'll select a few businesses for live hot seats at the end.
Yes. One registration is per business and you can bring one additional team member.
Yes. The recording will be available to registered attendees for seven days after the session.
If we uncover something that needs a deeper dive, you can step into a private Strategy Sprint or one of Taiyo's larger strategy, brand or ongoing marketing engagements.
There's no obligation to do anything afterwards.